The Development Process

The development process to me is the stage you go through inbetween having an idea, and the making that idea a final peice. Development is an important stage when it comes to designing anything: whether it is a package design, or even an essay. This process narrows down and eliminates unnecessary areas of your design, to deliver just the best and key ideas which eventually become your final product.

Personally I find that sketchbooks are a great way of expressing your ideas as you can annotate your work as you progress. You can also draw up multiple concept designs and refine any rough edges of your idea, which all push you towards finalising it. When the sketchbook is complete it almost tells a story of how you achieved your idea, and presents the tasks and problems you faced in doing so.

An example of amazing sketchbook development is by a Graphic Designer named Johnny Hardstaff. His sketchbooks are packed out with barely any space left on each page, all with drawings, annotations and research; which is also another form of developing your idea, by looking at what has been and can be done. He repeats his incredibly detailed drawings over and over to ensure he gets the best results, showing a lot of commitment to his development, which is key to the success of his work.

Overall I think the development process is vital if you want to get the best out of your project, it just pushes them initial ideas on and makes them happen. Ideas may not work without this process as you cannot refine the problems you could come across. They still may not work even if you use the development process effectively. But this is still the path you take to find out, so you can then develop your idea into something else.